Technical SEO, Web Architecture & Development — Built and Implemented End-to-End
I define how websites should be structured, then build and implement them — aligning SEO, architecture, and technical execution from the start.
20+ years leading SEO, development, and technical implementation across complex web projects. Strategy. Architecture. Build. Implementation.
What I Lead & Execute
Website Architecture & Strategy
- SEO-driven site structure and page hierarchy
- Navigation, internal linking, and content organization
- Conversion-focused page structure and user flow
- Scalable frameworks built for long-term growth
Strategy, Infrastructure & Ongoing Management
- Technical planning and site architecture before build
- DNS, domains, SSL, and full-site migrations
- Analytics, tracking, and performance reporting
- Ongoing site updates, backend management, and SEO optimization
Conversion & Performance Optimization
- PPC landing page strategy and campaign alignment
- Form strategy, tracking, and lead capture optimization
- User flow improvements and conversion optimization
- Performance tuning for speed, UX, and engagement
Technical SEO & Implementation
- Indexing, crawlability, metadata, and schema
- Migrations, redirects, and canonical strategy
- Technical audits and performance optimization
Design & Development
- Custom HTML builds and CMS-based sites
- Component-based layouts and UI systems
- Conversion-focused page design
Technical Setup & Integrations
- DNS, domains, SSL, and Cloudflare configuration
- Form handling, tracking, and analytics setup
- Custom integrations and backend processing
Selected Work
Industrial Manufacturer – Product-Focused SEO Architecture
Designed and implemented a subdomain-based SEO structure to separate product lines, eliminate keyword overlap, and improve targeting across categories. Built a scalable framework to support long-term organic growth.
Engineering / EPC Firm – Energy & Infrastructure
Led SEO strategy and site development, outperforming larger industry competitors and achieving and maintaining #1 rankings for high-intent queries including “natural gas EPC contractor” and “LNG EPC.”
Medical Device Manufacturer – Custom Development & Integration
Developed custom web functionality beyond CMS limitations, including PHP-based forms with file uploads and CRM integration. Resolved hosting conflicts and delivered stable, production-ready deployments.
WordPress Development – Custom Builds & Optimization
Developed and optimized WordPress sites using custom code and advanced builders. Improved performance, resolved plugin and hosting conflicts, and restructured sites for SEO, scalability, and maintainability. Managed plugin/CMS updates, security, and backend stability to ensure reliable, scalable performance.
Custom Development & Technical Projects
Rebuilt constrained websites into clean, performant HTML architectures. Delivered custom integrations, improved performance, and established scalable technical foundations.
Selected Work and Industries
Financial Services – Product/Client Focused Architecture
Government and private sector
Engineering / EPC Firm – Energy & Infrastructure
Led SEO strategy and site development, outperforming larger industry competitors and achieving and maintaining #1 rankings for high-intent queries including “natural gas EPC contractor” and “LNG EPC.”
Medical Device Manufacturer – Custom Development & Integration
Developed custom web functionality beyond CMS limitations, including PHP-based forms with file uploads and CRM integration. Resolved hosting conflicts and delivered stable, production-ready deployments.
WordPress Development – Custom Builds & Optimization
Developed and optimized WordPress sites using custom code and advanced builders. Improved performance, resolved plugin and hosting conflicts, and restructured sites for SEO, scalability, and maintainability. Managed plugin/CMS updates, security, and backend stability to ensure reliable, scalable performance.
Custom Development & Technical Projects
Rebuilt constrained websites into clean, performant HTML architectures. Delivered custom integrations, improved performance, and established scalable technical foundations.
Selected Experience
Financial Services
Government banking oversight, Legal and Asset Technician. Private sector banking (Treasury Solutions) Technical. Officer
Parenting and Health
Infant and toddler nutrition website build and content delivery.
Manufacturing, Industrial B2B
End to end web dev and SEO.
I am typically brought in when projects require more than “just updates”, including full rebuilds, restructuring, and technical problem-solving.
- Define structure before design
- Align SEO, user flow, and conversion strategy
- Build and implement directly
- Solve technical challenges during execution - not after
What This Means
Available for select projects and consulting.
SEO-driven structure, technical SEO, web development, audits, and implementation.