Technical SEO, Web Architecture & Development — Built and Implemented End-to-End
I define how websites should be structured, then build and implement them — aligning SEO, architecture, and technical execution from the start.
20+ years leading SEO, development, and technical implementation across complex web projects. Strategy. Architecture. Build. Implementation.
What I Lead & Execute
Website Architecture & Strategy
- SEO-driven site structure and page hierarchy
- Navigation, internal linking, and content organization
- Conversion-focused page structure and user flow
- Scalable frameworks built for long-term growth
Strategy, Infrastructure & Ongoing Management
- Technical planning and site architecture before build
- DNS, domains, SSL, and full-site migrations
- Analytics, tracking, and performance reporting
- Ongoing site updates, backend management, and SEO optimization
Conversion & Performance Optimization
- PPC landing page strategy and campaign alignment
- Form strategy, tracking, and lead capture optimization
- User flow improvements and conversion optimization
- Performance tuning for speed, UX, and engagement
Technical SEO & Implementation
- Indexing, crawlability, metadata, and schema
- Migrations, redirects, and canonical strategy
- Technical audits and performance optimization
Design & Development
- Custom HTML builds and CMS-based sites
- Component-based layouts and UI systems
- Conversion-focused page design
Technical Setup & Integrations
- DNS, domains, SSL, and Cloudflare configuration
- Form handling, tracking, and analytics setup
- Custom integrations and backend processing
Selected Work
Industrial Manufacturer – Product-Focused SEO Architecture
Designed and implemented a subdomain-based SEO structure to separate product lines, eliminate keyword overlap, and improve targeting across categories. Built a scalable framework to support long-term organic growth.
Engineering / EPC Firm – Energy & Infrastructure
Led SEO strategy and site development, outperforming larger industry competitors and achieving and maintaining #1 rankings for high-intent queries including “natural gas EPC contractor” and “LNG EPC.”
Medical Device Manufacturer – Custom Development & Integration
Developed custom web functionality beyond CMS limitations, including PHP-based forms with file uploads and CRM integration. Resolved hosting conflicts and delivered stable, production-ready deployments.
WordPress Development – Custom Builds & Optimization
Developed and optimized WordPress sites using custom code and advanced builders. Improved performance, resolved plugin and hosting conflicts, and restructured sites for SEO, scalability, and maintainability. Managed plugin/CMS updates, security, and backend stability to ensure reliable, scalable performance.
Custom Development & Technical Projects
Rebuilt constrained websites into clean, performant HTML architectures. Delivered custom integrations, improved performance, and established scalable technical foundations.
I am typically brought in when projects require more than “just updates”, including full rebuilds, restructuring, and technical problem-solving.
- Define structure before design
- Align SEO, user flow, and conversion strategy
- Build and implement directly
- Solve technical challenges during execution - not after
What This Means
Available for select projects and consulting.
SEO-driven structure, technical SEO, web development, audits, and implementation.